The aim of this article is to discuss the concept of the Smart City and to name the critical aspects of the phenomenon. Presumption is made in the article that the Smart City concept first of all is not a new paradigm of future city development. but rather a marketing strategy. which uses the rhetorics of Information and Communication Technologies (ICT) industry. https://countryscenesaddleryandpetsuppliers.shop/product-category/horse-fly-masks/